Business Protection

A. Depressed/Lack of Vision

Happy – No : Vision – No

B. Happy in the Present

Happy – Yes : Vision – No

C. Stressed/Axiety

Happy – No : Vision – Yes

D. In The Flow

Happy – Yes : Vision – Yes

I had the opportunity to be part of the amazing talk by Vishen Lakhwani during the Unlimited Power Online event in Dubai on 12th November 2010. There is an interesting model that he had presented to the audience which is worth considering before you set out to write any goals.

The model says that in order for the purpose to really create a life that he/she desires they should be in the state of “Flow”, a high level of mental and physical satisfaction in which you are happy with your current situation yet have a high vision to create a perfect life.

Everyone in this world are in one of these four quadrants in their lifetime: -

A – These are the people who are suicidal, since they are depressed with what they currently have and due to that depression and having lost the excitement in life they even do not create a vision for themselves. Best way to get out of this state is to developing a feeling of gratitude. There are people who barely can afford the basics of food, shelter and housing. It is important for Quadrant A people to first be happy with their state. The aim should be to first reach B

B – Quadrant B people are those who don’t really care much about the future and they love to live in the present, as we call them ‘Happy go Lucky’ people. While they are much better than A these people do not care about goal setting or planning as for them their live is as good as the day that they are living in.

C – Many people from B who would like to go to D have to pass through the quadrant C so they actually take the time to set future expectations of life but there are phases in life when thy are not happy with their current life and are desperate to change. Most entrepreneurs are in this phase when they are starting up

D – These are the people who are ready to be successful, their mental and physical power aligns with the universe and they are really prepared to challenge the world in order to get the life that they desire. Once reached this stage these people become unstoppable.

Have you identified where you lie on these four quadrants?

There is a pervasive belief, in the world today, to get ahead in politics and business a person can’t have principles. Some people have high moral fiber in their home life. They might even be pillars in the church. Yet, when it comes to business, they are unrecognizable as the same people. I have had managers tell me, ethics don’t add to the bottom line. I have even been told to stop being childish, everyone compromises their ethics, sometime.

There are many opportunities in business today where we will be in a position to make a choice. In business, and in life, there are many forks in the road. It may appear to be the faster road to success, to take the road to doing something, we know in our hearts, is not right.

I believe that particular road is built on sand. It may feel solid at first, but as trials and tribulations happen the road quickly begins to disintegrate and success is lost. In leadership, it is even more important to have principles. When we teach and lead people, they will do as we do, not as we say. We would quickly become a leader of unprincipled people who will do anything unethical to succeed. This behavior, eventually, opens up the business to legal and regulator issues. Most of all, to the disappointment and distrust of the customers. This is very evident in the business of politics, today. Who can we trust and believe in?

In business, a reputation is everything. Not only will customers, eventually, mistrust and avoid an unethical company, but people talk. Word of mouth is a powerful thing. It can make, or break a company. It is said that when someone is happy with a product or service they will, on average, tell five other people. If they are unhappy with how they have been treated, they will tell eleven to sixteen people. Those eleven to sixteen people will, not only not do business with that company or person, they will tell others. It doesn’t take long to ruin a reputation. Soon the business is gone.

We have to strive to be right, in our ethics, as well as our customer service, 100% of the time. When you are a leader of people, those people are putting it on the line for your company and you every single day. They are assuming, you know what is right and in their best interest. We have to know from the very beginning what is right and wrong. Our lives depend on it.

It is true that McDonald’s doesn’t make its profits off of their hamburgers that they advertise alone. It is also true that Las Vegas doesn’t make all of its money off of gambling alone either. You might wonder what world I am living in now but that is why I am writing this article to explain to you that truth abut this concept and how people will be attracted to your business.

Going back to the McDonald’s example we know that they advertise that they are in the hamburger business. That is true but all of their profits do not come from the hamburgers because that is only part of their business.

The hamburgers are only the icon that they use as their foundation on running a business in order to operate and attract customers. McDonald’s makes the majority of their profits from the whole experience that they offer to customers once they walk through the door.

Once the customers come inside their facility or through the drive thru most of the time they come for the whole atmosphere and experience that McDonald’s offers. They come for the quick service, cheap prices, fries, colas, desserts, salads, coffee, chicken, breakfast and not for just the hamburgers themselves.

The company really bases themselves on their individual experiences that they offer to their customers or partners. The hamburgers that McDonald’s advertises are just the core foundation for the type of business that they operate but the company is based on the whole product that they offer to customers.

The same concept applies to National Coney Island. People go there because they are hungry but many people choose to go there over other places for the whole atmosphere. A lot of people go there for a way to eat after a night of partying, a good variety of different types of food and the loud and roughly atmosphere to top off a night of fun. Coney Island offers more than just food and a way to feed your stomach.

Las Vegas is another example of a business that consists of more than just what it is advertised for which is gambling. People go to Las Vegas for more than just the gambling. They go for the entertainment, the lights, the hot weather, the resorts, the shopping, the nightlife and the memories. The so called company called Las Vegas is in the gambling business but the truth is that the city is more than just gambling. It is the whole excite and atmosphere and gambling is only one of the main attractions to get people to go there.

The same should hold true about your own business. It is important to build a package or a big atmosphere that people will feel good and excited about. This is what will attract people to you. Let them know that more that this is not just a way to make a little bit of extra cash, that it is only the starting point that pulls people through the door. Let them know about the whole atmosphere of how your home based MLM business can teach them valuable life skills and meet new friends and surround themselves in a positive environment.

Remember that you are selling a package more than just a business and remember that one of the most important things is that you have to sell yourself with your positive attitude and character that will make people like to be around you and make them trust you as a business partner.