Business Protection

1. Believe you can and stay positive!

Having a winning belief system does not mean that you need to be deluded however! In the middle of the darkest recession you don’t want to have your eyes shut! But you have to understand that in a downturn clients want to partner with the best companies. Suppliers that they can rely on. Suppliers that support them. Suppliers who are going to be around tomorrow. And if your competitors struggle, that means more sales and more business for you.

2. Get proactive

You need to be more proactive. Much more proactive. You need to do more marketing and more selling. You need to attend more events and do more networking. You need to do more promotion and more canvassing. You need to increase your sales activities, maybe dramatically.

In a recession many companies cut their sales activites. They figure, “If we’re not going to sell anything, what’s the point?” Many individual salespeople do this too.

Talk about killing your own market! If you see less business then you need to do more sales and marketing, not less. That’s common sense.

3. Sharpen your sales skills

If a workman needs a spade and a farmer needs a horse; a boxer needs a defence and a chef needs a recipe; what do salespeople need? The answer’s obvious – it’s sales skills.

Most salespeople do not spend enough time working on improving their sales skills and techniques. Sales training and development is not something that many salespeople spend their time on out of choice. Perhaps they can get away with this in a booming marrket when sales are easy. Perhaps not. But things will always change if the market tightens.

4. Improve your service and focus on relationships

As I write this many companies will be working out how to cut corners. They will try to save money by tinkering with their business offerings. They will try and eek extra profits out of their clients by cutting the bells and whistles from their offerings. This is not a good idea. A Swiss cow with no bells is just a cow and no-one would send postcards of them home!

If business is tight you want to be wowing your clients with the best service that they have ever had, from you or from any of your competitors. You need to be going the extra mile.
Spend time with your clients. Build stronger relationships with your clients. Make sure you truly understand them, their concerns and their businesses. Find ways to help them and add value over and above what they could have ever expected.

5. Leverage your efforts

In a soft market many salespeople only chase the easy stuff. They don’t chase the tough stuff. They’re doing ok, they don’t have to. They’re making sales right?

Wrong.

Most salespeople have all sorts of opportunities which they squander every day and every month because there are seemingly easier things that they can be doing.

In a tough market you must leverage all of your efforts. This is basic sales 101 and should be stuff that you do every day anyway… Here are just a few ideas.

Always ask for referrals. Referrals are great business but most salespeople do not ask for them because clients often say no. Learn how to ask for a referral properly and then build asking for a referral into your sales process and ask for one every time.

So there we are, 5 tips to help you to sell in a recssion. This year may well prove to be an interesting year for some businesses and individuals. Some of this will be down to the market itself. Much of it will be down to you and how you react and respond to what might be a challenging year.

Here’s my prediction for the year…

There will be winners and there will be losers. Which are you going to be?

If you were to suddenly find yourself without an income, due to losing your job or being unable to work for health reasons, your lifestyle could change drastically. If you have monthly mortgage repayments to make you would still have to continue meet the costs or risk losing your home to repossession. Loan or credit card repayments would also have to be made too, and you could struggle when it comes to finding the money needed. Income protection could give you the financial security needed each month for a small monthly premium.

A protection policy would replace your lost income up to a certain amount each month. The exact sum you would receive is decided when you take out the cover. A specialist provider will offer the cheapest premiums, which will be based on how much of your income you wish to protect and how old you are when applying for the cover.

Not explaining to the consumer that there are terms and conditions attached to these insurance policies is the main failure that providers have been guilty of in the past, and this is deemed mis-selling. There are some exclusions that are general to all policies and it is essential to check them against your circumstances to be absolutely sure that the policy you are considering would benefit you. Individuals who are self-employed, suffer from an ongoing illness, only work a few hours each week or who are retired might not benefit from taking out cover. However, those who do suffer from an illness should still give some thought to cover if the illness has not been present within the past two years. In addition, a self-employed individual could benefit if they have to cease trading through no fault of their own.

Just as the premiums for income cover varies from provider to provider then so do the exclusions, so it is absolutely imperative that you compare the exclusions along with comparing the cost. Providers can add in their own exclusions too and these can vary considerably. The best independent providers add in very few exclusions and this is what you should check for.

An income protection insurance policy could kick in anywhere between day 30 to 90 of being continually unable to work. Cover is then backdated to the first day of being unable to work, whether that’s due to redundancy or suffering an illness or accident.