1. Believe you can and stay positive!
Having a winning belief system does not mean that you need to be deluded however! In the middle of the darkest recession you don’t want to have your eyes shut! But you have to understand that in a downturn clients want to partner with the best companies. Suppliers that they can rely on. Suppliers that support them. Suppliers who are going to be around tomorrow. And if your competitors struggle, that means more sales and more business for you.
2. Get proactive
You need to be more proactive. Much more proactive. You need to do more marketing and more selling. You need to attend more events and do more networking. You need to do more promotion and more canvassing. You need to increase your sales activities, maybe dramatically.
In a recession many companies cut their sales activites. They figure, “If we’re not going to sell anything, what’s the point?” Many individual salespeople do this too.
Talk about killing your own market! If you see less business then you need to do more sales and marketing, not less. That’s common sense.
3. Sharpen your sales skills
If a workman needs a spade and a farmer needs a horse; a boxer needs a defence and a chef needs a recipe; what do salespeople need? The answer’s obvious - it’s sales skills.
Most salespeople do not spend enough time working on improving their sales skills and techniques. Sales training and development is not something that many salespeople spend their time on out of choice. Perhaps they can get away with this in a booming marrket when sales are easy. Perhaps not. But things will always change if the market tightens.
4. Improve your service and focus on relationships
As I write this many companies will be working out how to cut corners. They will try to save money by tinkering with their business offerings. They will try and eek extra profits out of their clients by cutting the bells and whistles from their offerings. This is not a good idea. A Swiss cow with no bells is just a cow and no-one would send postcards of them home!
If business is tight you want to be wowing your clients with the best service that they have ever had, from you or from any of your competitors. You need to be going the extra mile.
Spend time with your clients. Build stronger relationships with your clients. Make sure you truly understand them, their concerns and their businesses. Find ways to help them and add value over and above what they could have ever expected.
5. Leverage your efforts
In a soft market many salespeople only chase the easy stuff. They don’t chase the tough stuff. They’re doing ok, they don’t have to. They’re making sales right?
Wrong.
Most salespeople have all sorts of opportunities which they squander every day and every month because there are seemingly easier things that they can be doing.
In a tough market you must leverage all of your efforts. This is basic sales 101 and should be stuff that you do every day anyway… Here are just a few ideas.
Always ask for referrals. Referrals are great business but most salespeople do not ask for them because clients often say no. Learn how to ask for a referral properly and then build asking for a referral into your sales process and ask for one every time.
So there we are, 5 tips to help you to sell in a recssion. This year may well prove to be an interesting year for some businesses and individuals. Some of this will be down to the market itself. Much of it will be down to you and how you react and respond to what might be a challenging year.
Here’s my prediction for the year…
There will be winners and there will be losers. Which are you going to be?